You probably know by now that online video is huge. According to MarketingTechBlog.com, 52% of marketing professionals worldwide name video as the type of content with best ROI, and 93% of marketers use video for online marketing, sales or communication. If you’re not using it yet, you’re behind the times.
If you’re like a lot of restaurant owners, though, you may not be sure where to start. Maybe you need to learn how to make good online videos. Maybe you’re just not sure what to put in your videos. Either way, we can point you in the right direction.
Online video doesn’t have to be hard. Even a simple, casual smartphone video can be effective. While I wouldn’t recommend doing a full restaurant tour this way (it will look amateurish, especially if you have an upscale establishment), it’s great for something candid or a personal statement. Sites like VidSkills can help you learn the basics of how to shoot video, upload it, and do basic editing tasks.
What to Shoot?
Even though you know video helps your business, you may not be sure what to put in the videos. Here are a few ideas to get you started:
- An impromptu stroll through the kitchen as your prep team is working
- A personal statement from the owner or chef
- Experimentation with new dishes
- On a beautiful day, you could go out to your outdoor dining area (if you have one) and take some quick footage to show people how great the weather is
- A new shipment of fresh fruits, veggies, etc. coming in
- Some happy diners discussing their favorite parts of a meal (be sure to get a release form signed)
- Preparation for any special theme nights or upcoming events
- Brief interview with an employee
This stuff is all great for keeping your local guests connected and reminding them you exist. It also gives people a sense that they really KNOW your restaurant, because they get to know employees, the back of the house, the owner, etc. It brings them closer and makes them care. And of course – it makes them hungry!
Have any great online video tips for restaurants? Feel free to share them in the comments!