June 24, 2013

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Motivating Your Restaurant Employees From The Ground Up

Far too many restaurants treat their employees like commodities. Although it’s true that the economy is bad and there are more potential employees than jobs, it’s also true that good management can help you get much more from your employees. The same individual can produce vastly different results depending on your management skills and overall […]

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May 14, 2013

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The Importance of a Cocktail Menu

Getting a liquor license is no small undertaking in most restaurant markets. It can add to your cost of business, but it can also be political, depending on your area. For the amount of work that often goes into getting a liquor license, I’m continually amazed at the fact that nearly half of all restaurants […]

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March 10, 2013

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Restaurant Franchises to Watch

If you’re thinking of investing in a restaurant franchise, the sheer amount of choices can be overwhelming. Aged brands can be appealing for their name recognition, but they can also cause problems of saturation, and many are behind the times when it comes to modern dietary preferences and trends. So what’s a potential franchisee to […]

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February 4, 2013

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What is Retention Marketing & Why Does it Matter for Your Restaurant?

There’s a restaurant near me that stands out because it does an incredible amount of marketing. Ads all over the place. Groupon and Living Social deals non-stop. They even run direct mail ads in a couple local circulars. Even if we assume they’ve negotiated amazing ad discounts, they’re still spending at LEAST $5-10k/month on advertising. […]

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January 19, 2013

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Should You Buy a Restaurant Franchise?

If you’ve looked into franchises, you’ve probably heard the arguments in favor of buying a franchise. You get to partner with a proven brand. You get marketing support. You benefit from their ad fund. You get help selecting a location. When it’s coming from a good franchise salesman, it can be pretty tempting. But should […]

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January 2, 2013

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Should You Open a Restaurant?

Opening a restaurant is much like writing a book – most people have dreamed about it at some point, few will attempt it, and even fewer are truly cut out for it. Neither one is nearly as easy as pop culture would have us believe. We’ve all seen the glamorous portrayals of young and fashionable […]

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