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Restricted Diets = Major Profit Opportunity for Restaurants

November 29, 2016

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Anyone with a restricted diet – whether by choice or medical necessity – knows exactly how difficult it can be to enjoy eating out. Some dietary restrictions aren’t too difficult, but others can make it virtually impossible to find places that will make a group happy. To begin, let’s go over some of the major […]

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Online Video Ideas for Your Restaurant

June 26, 2015

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You probably know by now that online video is huge. According to MarketingTechBlog.com, 52% of marketing professionals worldwide name video as the type of content with best ROI, and 93% of marketers use video for online marketing, sales or communication. If you’re not using it yet, you’re behind the times. If you’re like a lot of restaurant […]

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Food Photography Tips for Restaurants

November 11, 2013

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Healthy fast food franchise

Nearly everyone has had the experience of ordering something from a restaurant menu and getting something that looked completely different from what they expected. With a photo, you might have avoided that surprise. Good photography can greatly enhance the restaurant experience – but it can also hurt you if you don’t do it correctly. To […]

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The Importance of Testing in Your Restaurant

October 15, 2013

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The typical restaurant owner gets into the business out of a love of two things – food and independence. You’ll rarely, if ever, hear a restaurateur say he or she opened a restaurant because he or she loved marketing, data, or business strategy. Unfortunately, these are areas in which a great many restaurant owners are […]

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Social Media for Restaurants: Are you Spreading Yourself Too Thin?

September 12, 2013

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Ask almost any group of people how you should  market your restaurant online and they’ll list off half a dozen different social networks. If you’ve spent much time with any of them, you’ll quickly realize it’s a huge investment of time to market your business effectively on ALL of them. Nevertheless, I constantly see restaurants […]

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The Importance of a Cocktail Menu

May 14, 2013

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Getting a liquor license is no small undertaking in most restaurant markets. It can add to your cost of business, but it can also be political, depending on your area. For the amount of work that often goes into getting a liquor license, I’m continually amazed at the fact that nearly half of all restaurants […]

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What is Retention Marketing & Why Does it Matter for Your Restaurant?

February 4, 2013

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There’s a restaurant near me that stands out because it does an incredible amount of marketing. Ads all over the place. Groupon and Living Social deals non-stop. They even run direct mail ads in a couple local circulars. Even if we assume they’ve negotiated amazing ad discounts, they’re still spending at LEAST $5-10k/month on advertising. […]

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