Archive | February, 2013

What is Retention Marketing & Why Does it Matter for Your Restaurant?

February 4, 2013

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There’s a restaurant near me that stands out because it does an incredible amount of marketing. Ads all over the place. Groupon and Living Social deals non-stop. They even run direct mail ads in a couple local circulars. Even if we assume they’ve negotiated amazing ad discounts, they’re still spending at LEAST $5-10k/month on advertising. […]

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