April 14, 2017

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Fighting Big Chain Backlash

In recent years, there’s been a growing consumer backlash against “chain restaurants”. People often mention restaurants like Pizza Hut or TGI Friday’s in a derogatory way, implying that the food and experience are sanitized, corporate, and bland. In short, going to them is often seen as a sign of poor taste. Worst yet, many big […]

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November 29, 2016

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Restricted Diets = Major Profit Opportunity for Restaurants

Anyone with a restricted diet – whether by choice or medical necessity – knows exactly how difficult it can be to enjoy eating out. Some dietary restrictions aren’t too difficult, but others can make it virtually impossible to find places that will make a group happy. To begin, let’s go over some of the major […]

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October 20, 2016

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Hot Sauce is Hot

If you’ve been in any Halloween stores lately, you’ve probably seen Sriracha Halloween costumes. Yes, that’s right – people are dressing up as hot sauce. It seems like these days, you can’t go anywhere without seeing or hearing about hot sauce. Sriracha, in particular, is hugely popular among younger, more educated, and well-off demographics. That’s […]

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June 26, 2015

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Online Video Ideas for Your Restaurant

You probably know by now that online video is huge. According to MarketingTechBlog.com, 52% of marketing professionals worldwide name video as the type of content with best ROI, and 93% of marketers use video for online marketing, sales or communication. If you’re not using it yet, you’re behind the times. If you’re like a lot of restaurant […]

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June 3, 2015

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Consumer Demand for Alternative Proteins is Outpacing Supply

Vegetarian food (and vegan food) is hot these days. When vegan products like Just Mayo can be found on the shelves of places like Wal-Mart and 7-11, you know something is big. That’s why I wasn’t at all surprised to see this study which stated that consumer demand for alternative proteins is outpacing the supply. […]

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April 1, 2015

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Are Your Servers Hurting Your Restaurant?

The sad truth of owning a restaurant is that you can do everything right, only to have a single employee ruin the restaurant for a guest – or in some cases, for many guests. It doesn’t take much Yelp-browsing to see countless people who vow never to return to a restaurant because of their experience […]

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March 20, 2015

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Pre-Launch Restaurant Testing Tips

Building a restaurant is expensive. You pour thousands of hours and dollars into your restaurant, and the odds of success for any one restaurant are generally less than 50%. Clearly, you’d have to be insane to get into the restaurant business. BUT – what about those people in every city who seem to launch one successful […]

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November 11, 2013

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Food Photography Tips for Restaurants

Healthy fast food franchise

Nearly everyone has had the experience of ordering something from a restaurant menu and getting something that looked completely different from what they expected. With a photo, you might have avoided that surprise. Good photography can greatly enhance the restaurant experience – but it can also hurt you if you don’t do it correctly. To […]

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October 15, 2013

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The Importance of Testing in Your Restaurant

The typical restaurant owner gets into the business out of a love of two things – food and independence. You’ll rarely, if ever, hear a restaurateur say he or she opened a restaurant because he or she loved marketing, data, or business strategy. Unfortunately, these are areas in which a great many restaurant owners are […]

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September 12, 2013

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Social Media for Restaurants: Are you Spreading Yourself Too Thin?

Ask almost any group of people how you should  market your restaurant online and they’ll list off half a dozen different social networks. If you’ve spent much time with any of them, you’ll quickly realize it’s a huge investment of time to market your business effectively on ALL of them. Nevertheless, I constantly see restaurants […]

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